Courses

Marketing

Most people understand marketing as the introduction of goods and services to the market or the promotion of certain products. However, marketing begins way before this, starting from the conception of the product based on existing customer needs and wants to its design and development and finally, its pricing and distribution. The Marketing program guides you through this process in detail, covering topics such as market research, understanding consumer behavior, brand management, product development, persuasive promotion, sales strategies and advertising. Some universities even offer industry-specific marketing courses such as healthcare marketing, bank marketing and food marketing. Special business topics are discussed, as well.